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Survey Reveals BrassCraft Manufacturing No-lead Awareness Campaign Effective


NOVI, MI – After an extensive awareness campaign informing plumbers of the January 2014 no-lead law, BrassCraft Manufacturing, a leading manufacturer of plumbing products, released survey results revealing the campaign’s effectiveness.

BrassCraft Manufacturing measured plumber awareness after developing and implementing an extensive, two year no-lead campaign that included a detailed website, three-minute educational video, ad campaign and support materials to educate plumbers on the fast-approaching no-lead law. The before-and-after surveys revealed an increase in the familiarity and impact of the law, as well as possible actions plumbers may take.

Survey findings revealed 67% of plumbers are familiar with the law, while over 51% believe the new law will not impact business. The survey also revealed 78% will work through 2013 non-compliant products to avoid obsolete inventory in 2014, up from 61%. These numbers are up significantly from a similar survey taken in February of 2013.

Jeff Jollay, Marketing and Product Development Vice President, stresses the importance of taking immediate action. “Plumbers should look at their current inventory and business needs to evaluate usage and ensure they have very little non-compliant inventory by December.” As of January 4, 2014, remaining inventory will be obsolete. Plumbers cannot buy, sell or install non-compliant products. “Planning now is crucial,” recommended Jollay.

The Reduction of Lead in Drinking Water Act prohibits the sale of plumbing fixtures with a wetted surface area containing more than a weighted average of 0.25% lead. This law virtually eliminates the lead content of pipes, pipe fittings, plumbing fittings and fixtures intended to convey or dispense water for drinking or cooking.

BrassCraft Manufacturing offers plumbers an extensive selection of compliant products including a comprehensive range of no-lead compliant products including brass stops, braided water connectors, water heater connectors and fittings. Each product has packaging that displays a check mark to designate 100% compliance.

About Brasscraft Manufacturing Company:
Brasscraft Manufacturing Company, a Masco-owned company, is a leading manufacturer of plumbing products for use in the new construction and repair and remodel markets. Founded in 1946, Brasscraft Manufacturing is headquartered in Novi, Michigan and has manufacturing facilities throughout the continental United States. BrassCraft®. This is our Craft™.

Media Contact:
Jill Shippy
Brasscraft Manufacturing Co.

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