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New Videos from BrassCraft Manufacturing Demonstrate Installation Methods & Product Features


NOVI, MI – BrassCraft Manufacturing, a leading manufacturer of plumbing products, has added 11 new how-to and promotional product videos, easily accessible online at and on the BrassCraft YouTube Channel at BrassCraft’s brand, Cobra, has also added three new videos. Available at home centers and hardware stores, the Cobra product line is designed for ease of use by “Do It Yourself” customers. The Cobra videos can be accessed online at A total of 44 videos are now available.

Each video explains which tools are needed for the application, while giving a step-by-step tutorial that is easy to understand for anyone from the average do-it-yourselfer to the seasoned professional. “The videos are great for anyone looking for guidance on the right way to install many of the BrassCraft and Cobra products. They are packaged in a way that makes specific information easy to access and understand. In just a few short minutes you also gain confidence in a procedure or just get a quick refresher,” said Debra Lewis, BrassCraft Brand Manager.

The videos are a valuable addition to the resources BrassCraft Manufacturing provides for customers. “Video has become an important element in the eLearning process as, according to research, videos have a 28% higher retention rate than written content, ” said Lewis. “Our video library provides quick and easy access to great information on a variety of BrassCraft products and plumbing installation practices.” While the videos are not meant to replace written instructions provided in the owner’s manual, they are designed to give a quick overview.

Founded in 1946, BrassCraft Manufacturing innovated and perfected the one-piece water supply valve and the flexible water supply tube. Today these products have become the standard for residential and commercial plumbing projects.

About Brasscraft Manufacturing Company:
Brasscraft Manufacturing Company, a Masco-owned company, is a leading manufacturer of plumbing products for use in the new construction and repair and remodel markets. Founded in 1946, Brasscraft Manufacturing is headquartered in Novi, Michigan and has manufacturing facilities throughout the continental United States. BrassCraft®. This is our Craft™.

Media Contact:
Jill Shippy
Brasscraft Manufacturing Co.

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