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Cobra Products, Inc. Launches New Website


SWEDESBORO, NJ – Cobra Products, Inc., a division of BrassCraft Manufacturing Co., has launched an updated website, showcasing the company’s full line of do-it-yourself drain cleaning plumbing and home maintenance tools.

The streamlined, user-friendly site provides detailed information on the growing range of Cobra® hand-held drain cleaning tools, including augers, flat tapes and plungers for tub, toilet, and sink drains, floor drains, and roof stacks. In addition, the new site features an expanded line of power-operated drain cleaning tools, ranging from 25’ to 100’ reach. These products are complemented by a full selection of plumbing tools for repair and installation projects, including plumbing and specialty wrenches, tubing tools and saws. The new site also offers a range of specialty home maintenance brushes designed to reach into difficult places to remove lint and dirt build up, which may increase appliance performance and energy efficiency.

From the home page, a homeowner can quickly navigate to the tools and accessories required for their specific repair. Product listings provide a one-stop resource of valuable information: icons quickly identify the function of every product; and each listing describes the use and service range of the product and the features and benefits of each tool, and offers a complete list of parts and accessories. Detailed photos assist with product choices, and diagrams simplify selection when shopping for parts. In addition, many product listings also include professionally-produced “How To” videos.

“Cobra Products is a leading provider of drain cleaning tools and solutions for homeowners,” says George Werner, BrassCraft Mfg. Vice President of Retail Sales. “With this new site, our customers enjoy easy access to the latest product information, downloadable technical support literature, and a user-friendly video library that takes viewers step-by-step through common drain cleaning techniques and related tasks. The new Cobra Products site helps make drain maintenance and plumbing installation and repair easier than ever.”

Available at home centers and hardware stores, the Cobra product line is designed for ease of use by “Do It Yourself” customers. The new web site is designed to make repair, installation and maintenance even easier by providing comprehensive advice and support.

For more information, visit

About BrassCraft:
BrassCraft Manufacturing Company, a Masco Company, is a leading manufacturer of products for use in the new construction and repair/remodel markets. The Company’s promise to these markets: Committed to Quality – Driven by Innovation, is reflected in the thousands of high-quality plumbing products that are sold under the BrassCraft® brand. Founded in 1946, BrassCraft Manufacturing is an international corporation headquartered in Novi, Michigan, with manufacturing and distribution facilities in the USA and around the globe.

Geri Kostello

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