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BrassCraft Manufacturing Wins Two Gold Distinctions, Three Honorable Mentions in NRHA 2014 Packaging and Merchandising Awards


NOVI, MI – BrassCraft Manufacturing Company is pleased to announce that its Safety+Plus® Coated Stainless Steel Gas Connectors and The Easy Way to Hook Up a Faucet or Toilet merchandising each received a Gold Distinction in Merchandising award – the highest level possible – from the North American Retail Hardware Association (NRHA) at the recently concluded NRHA Packaging and Merchandising Awards (PMA). In addition to the two top awards, BrassCraft’s Universal Gas & Water Installation Kit, Ice Maker / Humidifier Installation Kit and Shop By Clog Location Reference Numbers each received an honorable mention.

“We are delighted to have these merchandising materials recognized by the NRHA. They are designed to educate and to help sell products and we are pleased that the NRHA felt that they demonstrated a superior level of merchandising excellence,” said Mike Chapman, packaging engineer, BrassCraft Manufacturing. BrassCraft® merchandising fuses the proven performance of its world-class products with leading-edge merchandising and packaging solutions designed to be user-friendly. Each package contains detailed installation instructions to make installing products quick and easy.

The PMA showcases the best of the best in home improvement packaging and merchandising. To determine the winners, the NRHA invited expert judges to evaluate the competition. The judges weighed-in on each product across diverse categories such as Material Usage and Selection, Graphic Design, Informational Value, Shelf-Life, Innovation, and Attention-Capturing Ability. Entries that scored highest in each category and demonstrated superior levels of packaging or merchandising excellence won Gold Distinction, the PMA highest honors.

As Gold award winners, BrassCraft® products received public recognition during the PMA program at the NRHA Village and were on display at the PMA expo at the 2014 National Hardware Show in Las Vegas, NV, May 6-8. Founded in 1946, BrassCraft Manufacturing innovated and perfected the one-piece water supply valve and the flexible water supply tube. Today these products have become the standard for residential and commercial plumbing projects.

  • BrassCraft® NRHA 2014 Packaging and Merchandising Award Winners
  • Safety + Plus® Coated Stainless Steel Gas Connectors – Gold Merchandising
  • The Easy Way to Hook Up a Faucet or Toilet – Gold Merchandising
  • Universal Gas & Water Installation Kit – Honorable Mention Packaging
  • Ice Maker / Humidifier Installation Kit – Honorable Mention Packaging
  • Shop By Clog Location Reference Numbers – Honorable Mention Merchandising

About NRHA
The North American Retail Hardware Association (NRHA) is a trade organization representing the interests of more than 36,000 hardware stores, home centers and consumer‐oriented lumberyards in the hardware/home improvement industry. Started by a group of hardware retailers in 1900, NRHA’s mission is to help retailers who sell home improvement products become better, more profitable merchants. From its headquarters in Indianapolis, NRHA publishes Hardware Retailing magazine and produces a host of retail focused programs and services, including training programs, research and other resources that help fulfill its mission.

About Brasscraft Manufacturing Company:
Brasscraft Manufacturing Company, a Masco-owned company, is a leading manufacturer of plumbing products for use in the new construction and repair and remodel markets. Founded in 1946, Brasscraft Manufacturing is headquartered in Novi, Michigan and has manufacturing facilities throughout the continental United States. BrassCraft®. This is our Craft™.

Media Contact:
Jill Shippy
Brasscraft Manufacturing Co.

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