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Press Room

BrassCraft Manufacturing Introduces Redesigned Website

FOR IMMEDIATE RELEASE

NOVI, MI – BrassCraft Manufacturing, a leading manufacturer of plumbing products committed to driving innovation, announced the unveiling of its redesigned corporate website, www.brasscraft.com. The site, which launched June 29, has been updated with a streamlined design intended to give customers the best user experience possible.

By offering a clean interface that includes updated graphics, photos and simplified navigation, the site serves as a destination for plumbers and wholesalers. Intuitively redesigned to effectively search product offerings, product information and corporate announcements, the website has been enhanced with richer content and greater functionality. An expanded product gallery provides users with access to the full line of BrassCraft® products and complete catalogs.

“As the industry looks to us for plumbing solutions, we’re constantly striving to innovate whether it’s through our product or our communication,” says Marketing and Product Development Vice President, Jeff Jollay. “The new website has been designed to provide a more robust experience so that users can continue to rely on BrassCraft Mfg. as their number one source for information.”

Users also benefit from the added resources available aimed at educating and informing customers. A dedicated news section communicates industry updates including the latest on federal regulations such as the Reduction of Lead Drinking Water Act. Adding to the user experience, the site also integrates the use of short videos to provide on-the-job tips and product demonstrations to professional plumbers.

With facilities in Michigan, New Jersey, North Carolina, California, and Texas, BrassCraft Manufacturing continues to invest in the most advanced design and manufacturing technologies for the creation of thousands of high-value products. These include a wide range of 100% no-lead compliant connectors, fittings, water stops and valves that meet provisions of the Federal Reduction of Lead in Drinking Water Act. This legislation becomes effective on January 4, 2014, but BrassCraft Manufacturing’s customers can transition to a compliant-product inventory now and secure an important competitive advantage. BrassCraft Manufacturing packaging displays a check mark to designate 100% compliance.

About BrassCraft:
BrassCraft Manufacturing Company, a Masco Company, is a leading manufacturer of products for use in the new construction and repair/remodel markets. The Company’s promise to these markets: Committed to Quality – Driven by Innovation, is reflected in the thousands of high-quality plumbing products that are sold under the BrassCraft® brand. Founded in 1946, BrassCraft Manufacturing is an international corporation headquartered in Novi, Michigan, with manufacturing and distribution facilities in the USA and around the globe.

Contact:
Geri Kostello
BrassCraft
248.374.3906
gkostell@brasscrafthq.com

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