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BrassCraft Manufacturing Introduces New B2B Ad Campaign That Puts the Spotlight on the Importance of Great Relationships & Great Products


NOVI, MI – BrassCraft Manufacturing, a leading manufacturer of plumbing products, infuses its successful ‘better. together.’ campaign with three new trade ads that focus on the rewarding relationship between the plumbing professional and quality BrassCraft® water and gas products. The program is based on a simple premise: when you put BrassCraft Manufacturing products together on the job with hard-working plumbers, the result is always better.

“Getting the job done – and done well – is what the plumber does. Plumbers know quality and rely on BrassCraft Manufacturing for a wide spectrum of products to help make sure that the job is done right every time,” says Jeffrey Jollay, vice president, Marketing & Product Development, BrassCraft Manufacturing.

The ‘better. together.’ campaign was launched in spring 2013 with promotional materials including banners, counter mats and t-shirts. A new visual display header for BrassCraft® water connector merchandising racks also was developed. Now, a smart, new print advertising campaign is rolling out nationwide through major plumbing industry publications this May.

“We are focused on providing our customers with exceptional, high-quality plumbing solutions along with the industry’s best practices. An important point of the program is to encourage the use of genuine BrassCraft® parts for the entire job to help assure quality results and performance. Mixing and matching BrassCraft® products with other parts not of the same quality is what we are trying to overcome to help assure the best possible results,” says Jollay.

The new trade advertising campaign includes three ads. The corporate ad will emphasize the importance of the relationship with the plumber and the impact of using the best tools for the job at hand. The message is simple: “When you put BrassCraft Manufacturing parts on the job with hard-working plumbers, we’re always better together.” The second ad will focus on water stops and water connectors – better. together. The third ad will focus on BrassCraft® gas valves and gas connectors – better. together. Each ad was photographed at a Michigan-based plumbing supply house.

Company products include water supply stops and connectors, gas connectors with the patented Safety+PLUS® excess flow valves, gas ball valves, brass fittings, and many more. Products are engineered to meet the exacting standards of quality and performance demands of the professional plumber. A wide array of BrassCraft® products are designed, machined and assembled in the U.S.

Founded in 1946, BrassCraft Manufacturing innovated and perfected the one-piece water supply valve and the flexible water supply tube. Today these products have become the standard for residential and commercial plumbing projects.

About Brasscraft Manufacturing Company:
Brasscraft Manufacturing Company, a Masco-owned company, is a leading manufacturer of plumbing products for use in the new construction and repair and remodel markets. Founded in 1946, Brasscraft Manufacturing is headquartered in Novi, Michigan and has manufacturing facilities throughout the continental United States. BrassCraft®. This is our Craft™.

Media Contact:
Jill Shippy
Brasscraft Manufacturing Co.

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