BrassCraft Manufacturing Company Expands Customer Engagement with New Spanish-Language Web Site
FOR IMMEDIATE RELEASE
NOVI, MI – BrassCraft Manufacturing has announced the launch of its new Spanish-language website, appealing to the growing number of Hispanic plumbing professionals among the company’s customer base across the country. The site may be viewed at www.brasscraft.com by clicking the español link at the top of the page.
The new site features the same rich content and functionality as the BrassCraft.com English-language web site, including detailed product information, document and video libraries, sales and technical support, and the company’s nationwide Dealer Locator utility.
“Our customer base continues to grow steadily across the U.S.” says Jeff Jollay, Vice President, Marketing and Product Development. “As this expansion continues, we are attracting an increasing number of Hispanic contractors and plumbing professionals. Our new Spanish-language site is a natural response to that growth, and gives our Hispanic customers access to all the products, tools and technology customers of BrassCraft® products count on.”
The new site also highlights BrassCraft Mfg.’s compliance with the national Reduction of Lead in Drinking Water Act. This legislation changes the legal definition of “lead free” from 8% lead to a weighted average lead content of 0.25% with respect to wetted surfaces.
Jollay points out, “The new low-lead legislation becomes effective nationwide on January 4, 2014. BrassCraft Manufacturing is ready right now with a full complement of 100% low-lead compliant products – including connectors, fittings, water stops and valves. Our quick and comprehensive response to this new mandate means customers of BrassCraft® products can get a jump on the transition to a compliant-product inventory, as the majority of their product needs are available for order from us today.”
BrassCraft Manufacturing Company, a Masco Company, is a leading manufacturer of products for use in the new construction and repair/remodel markets. The Company’s promise to these markets: Committed to Quality – Driven by Innovation, is reflected in the thousands of high-quality plumbing products that are sold under the BrassCraft® brand. Founded in 1946, BrassCraft Manufacturing is an international corporation headquartered in Novi, Michigan, with manufacturing and distribution facilities in the USA and around the globe.
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