Press Room

BrassCraft Manufacturing Announces New Sales Representation Through Big Rivers Marketing


NOVI, MI – Over a half century ago, BrassCraft Manufacturing Company, a leading manufacturer of plumbing products, began what has become a highly successful relationship with sales representative firm, W.T. Leonard & Associates. Tom and his father, Bud, have chosen to implement a succession plan at this time and enable their top two sales people to take their plumbing lines to the next level.

BrassCraft Manufacturing will be represented by Big Rivers Marketing, LLC, throughout southern Illinois and eastern Missouri, effective July 1, 2012. The new company will staff 16 people, including eight former W.T. Leonard employees. “We’re hitting the ground running with a sales team that combined has over 150 years of experience selling BrassCraft® products,” explained Matt McWay, who along with Fred Heinecke is a Co-Principal of Big Rivers Marketing. “So we’re very excited to continue the tradition of superior sales representation we established with BrassCraft Manufacturing.”

“W.T. Leonard has been an excellent business partner for the past 56 years,” stated Vice President of Sales, Jim Pletcher. “We thank them for their hard work, professionalism and strong commitment to the success of BrassCraft Manufacturing. The fact Big Rivers was formed by two long-time W.T. Leonard veterans is an added bonus for our company and its customers alike.”

With facilities in Michigan, New Jersey, North Carolina, California and Texas, BrassCraft Manufacturing continues to invest in the most advanced design and manufacturing technologies for the creation of thousands of high-value products. These include a wide range of 100% no-lead compliant connectors, fittings, water stops and valves that meet provisions of the Reduction of Lead in Drinking Water Act. This legislation becomes effective on January 4, 2014, but BrassCraft Manufacturing customers can transition to a compliant-product inventory now and secure an important competitive advantage. BrassCraft Manufacturing packaging displays a check mark to designate 100% compliance.

About BrassCraft:
BrassCraft Manufacturing Company, a Masco Company, is a leading manufacturer of products for use in the new construction and repair/remodel markets. The Company’s promise to these markets: Committed to Quality – Driven by Innovation, is reflected in the thousands of high-quality plumbing products that are sold under the BrassCraft® brand. Founded in 1946, BrassCraft Manufacturing is an international corporation headquartered in Novi, Michigan, with manufacturing and distribution facilities in the USA and around the globe.

Geri Kostello

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