BrassCraft Manufacturing Announces “Better. Together.” Campaign to Promote Plumber Success
FOR IMMEDIATE RELEASE
NOVI, MI – BrassCraft Manufacturing, a leading manufacturer of plumbing products, has launched a new campaign titled ‘better. together.’ BrassCraft stresses the importance of always replacing its stops and connectors together to ensure the highest quality plumbing solutions.
“BrassCraft® stops and connectors stand alone as exceptional products,” explained Krisztina Wilson, Product Manager for Water Supplies. “We strongly recommend replacing the two as a unit to ensure a quality, leak-free installation.”
BrassCraft Manufacturing Director of Product Management and Innovation Patty Stinson added, “BrassCraft is focused on providing customers with innovative, high quality plumbing solutions along with the industry’s best practices. Our ‘better. together.’ campaign addresses both goals with a simple, straightforward message.”
The new ‘better. together.’ campaign launched in April on the West Coast with promotional materials including banners, counter mats and t-shirts. Print advertising will roll out nationwide through major plumbing industry publications. Visit www.brasscraft.com to learn more about high quality BrassCraft® stops and connectors.
A wide array of BrassCraft® products are Designed, Machined and Assembled in the U.S.A. These products include no-lead compliant connectors, fittings, water stops and valves that meet provisions of the Federal Reduction of Lead in Drinking Water Act. This legislation becomes effective on January 4, 2014, but BrassCraft Manufacturing’s customers can transition to a compliant-product inventory now and secure an important competitive advantage. BrassCraft Manufacturing packaging displays a check mark to designate 100% compliance.
BrassCraft Manufacturing Company, a Masco Company, is a leading manufacturer of products for use in the new construction and repair/remodel markets. The Company’s promise to these markets: Committed to Quality – Driven by Innovation, is reflected in the thousands of high-quality plumbing products that are sold under the BrassCraft® brand. Founded in 1946, BrassCraft Manufacturing is an international corporation headquartered in Novi, Michigan, with manufacturing and distribution facilities in the USA and around the globe.
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